Stephen Donald Eye Wear
5 Kings Walk
Nottingham
NG1 2AE

tel : 0115 958 9820 or
tel : 0115 958 2888
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Sunglasses – Raybans that Rock

June 9th, 2010

As the music festival season kicks off, it’s time to indulge in a little festival fashion – getting the right designer sunglasses can make or break an outfit.

Ray-Bans rock, Chanel is chic, and Jimmy Choo is more than a shoe – having designer labels on you shades is one way of achieving rock star cool. Designer sunglasses from the likes of Prada, Dolce & Gabbana and Police are in big demand at must-go music festivals like Glastonbury and Bestival. Music festivals are places to see some of the hottest acts on the planet, but they’re also a chance to look hot too. The fashion mags are crammed with photos of celebrities sporting festival chic, often led by the likes of Kate Moss, who manages to make a pair of wellies look stylish with the right pair of Gucci sunglasses.

Music Festivals: Pack a Mac, Sunglasses and Wellies

Music festivals are a chance to put some rock-chick style into your wardrobe. And the sure-fire way to get the look right is to opt for a designer brand. If in doubt, flick through a celebrity magazine and check out what brands your favourite celebrity is donning this year – you can be guaranteed the magazine will dissect celebrities every designer choice from their shoes to their shades; Ray-Ban, Chanel, Oakley, Prada, Dolce & Gabbana, Police, Gucci, Emporio Armani and Jimmy Choo are all hot names in the sunglasses game. Choosing big brands you’re safe in the knowledge that your shades won’t date, but will simply become timeless designer classics. With leading designer sunglasses, you know that even if the sun isn’t shining, you’ll shine out in the crowd.

Designer Sunglasses – Stay Cool

No matter what the weather, festival-goers need to always pack a few essentials – including macs and wellies, as well as suncream and sunglasses. As with many British outdoor events, the chances are it will start out sunny and turn wet, or vice-versa. Variable weather is one of the few guarantees.

Many music festivals tend to be family affairs. It’s important you make sure your children are protected from the elements too. Always pack and use suncream whatever the weather, take your waterproofs and invest in sunglasses for your children. Research has shown that toddlers are vulnerable to the sun’s rays as the lenses of a child’s eye are more transparent. Excessive exposure to sunlight can potentially damage the eyes. It’s important to buy a good pair of sunglasses that offer the right UV protection.

Looking for designer sunglasses? Browse and buy online, or call us if you have a query on 0115 958 2888, or email info@sunglasses-direct.co.uk.


Sunglasses – Style and Protection

June 9th, 2010

Sunglasses are not just about style, they’re about protection too – which is why you should always make sure your shades are authentic.

Designer sunglasses are much sought after all over the world. And like all designer goods, there’s a strong market in flogging fake designer sunglasses. But it’s important to know you’re buying the real deal, not just so that you are getting that authentic sense of style, but also to protect your eyes. Style is one of the biggest considerations people make when buying a pair of sunglasses, according to a survey by the American Optometric Association.

But protection should be top of the list. If you’re buying genuine designer sunglasses including Ray-Ban, Chanel, Oakley, Prada, Dolce & Gabbana, Police, Gucci, Emporio Armani, Jimmy Choo, Fendi, Tom Ford, Bvlgari or Roberto Cavalli, then you can be assured the sunglasses will offer you the right protection.

Counterfeit designer sunglasses may give you a hint of the genuine style, but they’ll definitely fall short on protecting your eyesight from sun damage.

Designer Sunglasses: Quality Protection and Style

A spokesman for the American Optometric Association said in a press release about the survey: “Overexposure to UV (ultraviolet) rays has been linked to a variety of problems, including age-related cataracts and degeneration of the cornea.”

But the survey found that people felt how their sunglasses looked was more important to people than their eye health. Buying a well known, high quality designer brand like Gucci or Police will ensure you’ll receive the best protection as well as look good.

Other problems with eye health as a result of sun damage can include abnormal growths on the retina and sunburn – causing blurred vision, temporary loss of vision and even in the worst case scenario, blindness.

UV protection is a given with top designer sunglasses like Chanel or Emporio Armani. It’s another reason to make sure when you shop for designer sunglasses, you stick with the trusted brands, and buy them from trusted sources. The American Optometric Association recommends to avoid UV damage to your eyes, you should:

  • Invest in quality sunglasses that block out 99, or 100% of UV-A and UV-B radiation and 75-90% of visible light.
  • Grey lenses are the best shade to go for as they reduce the intensity of the light without changing the colour of the world around you, making them a more natural choice.
  • If you are concerned about your sight, or sun damage, make sure you get a regular eye check up.
  • Wear your sunglasses not just when it’s bright sunshine but in cloud too – UV rays can still be harmful on bright, cloudy days.

Get the Movie Star Look with Sunglasses Direct

At Sunglasses Direct we offer a number of styles that will help you to keep ahead of the crowd. Browse and buy online, or call us on 0115 958 2888, or email info@sunglasses-direct.co.uk.


Bvlgari Sunglasses

June 9th, 2010

Bvlgari is a brand initially associated with high-end luxury Italian jewellery. Bvlgari has been setting the trends in luxury jewellery for many years and has now branched off into watches, handbags, fragrances, and eventually in November 1998 into spectacles and sunglasses. Their optical collection has been massively successful selling in high-end opticians, with price points to match their brand image!

Bvlgari sunglasses are innovative in design yet have a classic feel about them. The intricate detailing on the temples and lenses, make them a real must have piece! Bvlgari sometimes use Swarovski crystals on their temple designs bringing real elegance to their sunglasses.

All Bvlgari sunglasses are produced in Italy, to a very high standard and offer a full UVA/B/C protection, and offer polycarbonate lenses that are extremely hardwearing and durable.

The soft designs exude elegance and femininity, with a range of visors, aviators and small plastics Bvlgari offer a pair suitable for all ages and tastes. Bvlgari sunglasses can either offer a branded, bling pair of sunglasses or a much softer option in their small plastic frames showing the diversity in styles. Men and women are now wearing Bvlgari sunglasses down to the design and quality.

Bvlgari often bring out a range of limited edition sunglasses, including their recent fireworks range, with beautiful crystal detailing on the temple and were a massive hit with Bvlgari admirers!

Bvlgari sunglasses have become infamous with the world’s rich and famous for their design and quality, so why not buy yours now from Sunglasses-Direct.


Gucci Sunglasses

June 9th, 2010

Gucci the Italian fashion house is a world famous brand for high quality, luxury clothing and accessories and owning a pair of Gucci sunglasses is a way of owning a slice of the sophistication and styling of Gucci with out the massive costs of their clothing!

Gucci sunglasses offer a variety of styles from visors and aviators to large plastics, all with great design and style. Gucci sunglasses are a symbol of the latest designs and fashions; their styles cater for all ages from the young fashion conscious teenage girl through to the more mature gentleman, they really consider their consumers when styling their sunglasses and this is obvious in their styling.

The iconic GG logo from Gucci is still available on some of their sunglasses however many of their new frames now have the simple ‘Gucci, Made In Italy’ logo on a small metal plague, or a simple ‘Gucci’ logo, both a softer more universal look for men and women.

All Gucci sunglasses are produced in Italy to a very high standard and offer full UVA/B/C protection with polycarbonate lenses that are very durable.

On Gucci’s female sunglasses they tend to use gold detailing, as it is a softer more feminine colour and silver on the male frames.

Many celebrities have been seen wearing

Gucci sunglasses are a must for any fashion admirer and follower with their reasonable price tags, it allows you to own part of the fashion house for a fraction of the price. Get yours from Sunglasses-Direct!


Tom Ford Sunglasses

June 9th, 2010

Tom Ford has a long history in the fashion industry having worked as creative director within one of the most successful fashion houses in the world- Gucci. However he then decided to go it alone with his own fashion label, which has proved to be massively successful!

Tom Ford Sunglasses have become one of the world’s most successful sunglass ranges in 2009 with an over whelming demand for his innovative, chic designs. Celebrities are being seen wearing them on a daily basis; because of the craftsmanship and exclusive contemporary styling he has to offer.

Tom Ford sunglasses have been around for a few years however they have only really come into the limelight within the last two years. The female collections offer a sophisticated, glamorous look with outstanding quality manufacturing for great comfort.

The male collections offer highly stylish contemporary sunglasses with the same quality that are great for every occasion. All Tom Ford sunglasses have a name for example, Tom Ford Jennifer (FT008) that has been a brilliant seller, with its classic shape, and available in some beautiful colours.

Tom Ford’s iconic gold ‘T’ on his sunglasses is a subtle logo that speaks class and elegance, and anyone that knows anything in the fashion world will know the branding on his frames!

Tom Ford recently was asked to produce a frame for the James Bond movie Quantum of Solace, to be worn by Daniel Craig in the film. Tom Ford produced the small aviator FT108 007, which is available in 4 different colour options, however he wore the silver with blue lens in the film.

Tom Ford 2009 spring/summer collection offers some new designs that are inventive and fresh, with the Lilliana (FT0131) and Miranda (FT0130) offering a new version of the successful Whitney (FT009) with a metal frame and the infamous crossed bridge. New large acetates in the Sandrine (FT0124) and the Anais (FT0125) offer a chic style with the lightweight comfort of Tom Ford acetate sunglasses. Even though his new designs are selling well, his older styles still sell year in year out, the Jennifer, Charles, Whitney and Raquel are timeless pieces that’s have given Tom Ford his name in the sunglass world.

With such massive celebrities such as Brad Pitt, Jennifer Anniston, Britney Spears, Beyonce Knowles, Coleen Rooney, Cheryl Cole, and Lily Allen wearing Tom Ford sunglasses is no wonder they are in such high demand!

Tom Ford sunglasses are the must have for 2009 and are set to be big for coming years so get yours now.


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