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Ray Ban sunglasses

Ray Ban is the world’s biggest selling brand of sunglasses, selling over 20 million frames per year.

Ray Ban started its massively successful brand over 70 years ago in 1937, when Lieutenant John MacCready returned from a balloon trip to find his eyes had been damaged by the intense sunlight, and decided that he would approach the successful Bausch & Lomb optical manufacturer to come up with a prototype of a well designed, and protective pair of sunglasses.

They came up with a frame that provided excellent vision even in the brightest sunlight, with glass lenses that cut out infrared and ultraviolet rays. The prototype was then adopted by the Air Force and Bausch & Lomb became the Army’s supplier throughout the war for protective eyewear.

Over the years many high-class celebrities and icons such as, Audrey Hepburn, Tom Cruise, Will Smith, Britney Spears, Brad Pitt, Micheal Jackson and even Barack Obama has worn Ray Ban sunglasses more recently. None of these celebrities have been paid by Ray Ban to wear these sunglasses, they chose to wear Ray Ban off their own back and pay for them out of their own money.

Ray Ban as a brand has created an aura of style around their sunglasses that make the icons of the music and film world wear their styles!

The late Michael Jackson throughout his vast musical career wore the iconic-mirrored large aviator Ray Ban 3025. This frame was a trade -mark look for Micheal Jackson and is still available today from Ray Ban.

In 2004 Ray Ban became sponsors of the BAR Honda Formula One team. The Ray Ban logo is featured on the helmets of the famous race drivers Jenson Button and Rubens Barrichello, providing some high profile advertising for the brand.

In was also announced in 2009 that Ray Ban would continue to sponsor the Brawn GP team after the break down of the Honda Racing team. Members of the Brawn GP racing team all wear sunglasses from the current 2009 collection.

Ray Ban is constantly inventing new styles for the fashion conscious consumers, however they are also re-inventing the classical styles such as the Ray-Ban Wayfarer and the Clubmaster, which were dominant styles in the 1950’s, but Ray Ban has once again made them a must-have item for the fashion conscious!

The traditional Ray Ban Aviator has always sold well, however the outstanding success of the traditional Wayfarer in 2007/2008, brought Ray Ban’s brand back into the limelight with celebrities and the general public going mad for the frame!

This year Ray Ban has done it once again with the Clubmaster! At first critics said it would never sell as it was an old style and a very strong look, however Ray Ban have proved them wrong with the growing success of this frame.

It is set to be massive for the 2009/2010 seasons; available in several different colour options you can really tailor the sunglasses to your taste.

Ray Ban Outdoorsman RB 3407

Ray Ban Outdoorsman RB 3407 originally was launched by Ray Ban in the 1960 ‘s as an updated version of the classic ray ban Aviator.

The main difference is the pronounced brow bar which is made from plastic.

The new Ray Ban Outdoorsman is now re-named RB 3407 and is available in many new colours, from classic gold with dark green grey lenses , to silver with red bar and rose mirrored lenses.

Most of the lenses are gradient mirrored made with crystal glass. There are 2 sizes 55 mm small and 58 mm large.

Sunglasses direct stocks the ray ban Outdoorsman RB3407 and can deliver next day. Call on 01159582888 for stock availability.

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Ray Ban Clubmaster Sunglasses for 2010

The Ray Ban Clubmaster RB 3016 was officially the 2009 number one must have sunglasses yet is still one of the most popular syles this season.

The retro sunglasses style which was very popular in the 1980’s with it’s Malcolm X anf JFK iconic design.

Ray Ban has a few iconic styles over the past five years with the ray ban Aviator first and then the ray ban Wayfarer second and now the ray ban Clubmaster which comes in classic black ( W0365 ) and tortoise ( W0366) with new colours of white, grey, light brown, green, blue and red launched in 2009 with a selection of different coloured lens options.

The celebrities have been seen in the Ray Ban Clubmaster in public already with the likes of Lindsay Lohan, JonnyDepp, Beyonce and Kate Moss.

The Ray Ban Clubmaster has also appeared in a Lady GaGa video in white with gradient grey lenses.
The Clubmaster famously appeared in the 80’s film Ferris Bueller’s Day Off with Matthew Broderick wearing this Ray Ban model throughout the film.

In the 80’s Bausch and Lomb manufactured Clubmaster sunglasses, but now all Ray Ban sunglasses are made in Italy by Luxottica.

The lenses in most of the Clubmaster RB3016 are glass in G15 dark green grey lenses. These G15 glass lenses block 85% of light, making them stop very bright light and stop 100% of the suns harmful rays.

To purchase a wide choice of colours, visit sunglasses – direct.

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Sunglasses – Chanel for timeless appeal

For decades, Chanel has been one of the top fashion houses in the world, renowned for its classic, elegant and stylish collections. Chanel clothing and accessories are in constant demand, and its sunglasses collection is no exception. In fact, Chanel is a leading label when it comes to sophisticated eyewear.

Elegant Chanel sunglasses

Whether you’re imitating Audrey Hepburn in Breakfast at Tiffany’s, or you want to emulate the style of a more recent celebrity, you can’t go wrong with some of the classic shapes of Chanel sunglasses.

Chanel keeps its sunglasses exclusive by restricting their sale – ensuring that they only go to luxury stores and dedicated designer sunglasses boutiques. Chanel styles vary from bold and branded to stylish and subtle, so you’re certain to be able to find something that suits your taste.

Sunglasses celebrity-style

Of course, today’s celebrities are photographed wearing a range of designer sunglasses and have different brands for different outfits. There’s no mistaking when a celebrity wears Chanel sunglasses, however.

Even with the range of designs produced by the company, these sunglasses have a certain look and elegance which marks them out immediately. The number of celebrities wearing Chanel sunglasses means that the rest of us want a piece of the action.

The look and the cache associated with wearing Chanel sunglasses, along with the relative affordability means that you can emulate your favourite celebrity whenever the sun comes out.

Invest in your sunglasses

Unless you’re in the Rich List, you’re unlikely to be buying yourself several pairs of designer sunglasses every season.

For that reason, you want to invest in a pair that really suits you and that will last through other fashion changes. Chanel sunglasses are perfect if you want a pair of great quality sunglasses that will last for longer than your summer holiday.

The Chanel style is timeless, so you’ll always look great if you wear them with confidence, and look after them properly.

Buy Chanel at Sunglasses Direct

You can buy Chanel sunglasses from Sunglasses Direct. We have a wide range of styles on offer, all of which you can browse online.

When you’re ready to buy, make sure you’ve checked whether you can buy them online or whether you need to give us a call, as not all Chanel sunglasses are available to buy online. Just ring 0115 958 2888 to find out more.

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Sunglasses – Ray Ban’s coolest range?

A pair of Ray Ban sunglasses has long been one of the coolest accessories you can buy.

Ask anyone about brands of designer sunglasses, and Ray Ban is one of the names you’ll hear first. With a long history in the design of beautiful sunglasses, Ray Ban is still one of the biggest brand names on the market – and the company is still producing designs that lead the field.

The Ray Ban sunglasses range

Like most designer sunglasses labels, Ray Ban has a great range of eyewear for men and women. With a variety of shapes, colours and styling, you’re sure to be able to find a pair of Ray Bans that suit your face shape and your style attitude:

• Ray-Ban Clubmaster – Ray Ban has designed a range of fantastic fifties frames that will appeal to retro lovers as well as those who want the latest designs. Ray Ban has extended the range of colours and finishes for the Clubmaster sunglasses range, which means you can choose the colour that suits you best or, because they’re reasonably priced, you can choose more than one pair. Whether you’re wearing them to a wedding or a music festival this year, you’re sure to stand out from the crowd.

• Ray-Ban Wayfarer – the re-issued Wayfarer sunglasses were an instant hit a few years ago, and it remains one of Ray Ban’s most popular designs. It’s a classic, which Ray Ban has updated for today’s fashion market, using bold colours to enhance the styling and to widen the appeal. And at a great online price, why buy fakes when you can afford the real deal?

• Ray-Ban Aviator RB 3025 – Aviator sunglasses never seem to go out of fashion, and the general style is revamped and re-moulded each season by a variety of designers. Ray Ban’s Aviator RB3025 sunglasses, however, has stood the test of time and, since the design’s first appearance in World War II, millions of people have taken advantage of the simple, classic styling. Aviator RB3025 sunglasses are now available in a wide range of lens and colour options, allowing you to wear the aviator style, but co-ordinate the finish with your own personal taste.

• Warrior RB 3342 – a take on the standard aviator frame, Ray Ban’s Warrior RB3342 is a slightly softer styling that appeals to many. With a more delicate appearance, these sunglasses still come with lens and frame options, giving you the freedom to choose the glasses that are best for you.

Ray Ban sunglasses from Sunglasses Direct

At Sunglasses Direct, we can supply a wide range of top quality Ray Ban sunglasses at excellent prices. We also stock top designer labels including Tom Ford, Police, Chanel and Jimmy Choo, so take a good look at our site before you make your choice. You can also call us on 0115 958 2888 or email [email protected].

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Sunglasses by Tom Ford

Buy Tom Ford designer sunglasses for a great look this summer.

If you want to link your style with an iconic brand, you can’t do much better than Tom Ford. With a reputation for outstanding design, Tom Ford sunglasses could be your ultimate accessory.

Choosing Tom Ford sunglasses

Tom Ford’s design CV is impressive, and the experience and knowledge he’s gained over the years, along with his innate design ability, are the reasons why his sunglasses are amongst the most popular designer brands.

Having worked for Gucci and YSL for over 10 years, Ford has demonstrated not just top-class design credentials but also an excellent head for business. After forming his own label, Ford did a deal with eyewear leader Marcolin Group, allowing the brand to expand into general eyewear and sunglasses.

Tom Ford sunglasses are now some of the most desirable on the market and Ford shows no sign of reducing his input or his influence in the market. Indeed, with Tom Ford sunglasses showcased on the latest James Bond movie, he can expect to see an increase in sales.

Sunglasses for men and women

Although Tom Ford only designs clothes for men at present, his sunglasses range is designed for men and women.

With awards in 2006 for his sunglasses range, you can be confident that this is a designer who leads trends and who knows how to create sunglasses that are both practical and beautiful. His sunglasses are effortlessly stylish and sexy, with curved lines and graduated lenses giving a sultry look for both sexes.

Styles include:

• Tom Ford James Bond
• Tom Ford Jennifer
• Tom Ford Narissa
• Tom Ford Silvano
• Tom Ford Sandrine
• Tom Ford Quantum of Solace

Sunglasses are a key accessory – those who follow fashion don’t buy their sunglasses over the counter at the chemist’s anymore; they go to specialist sunglasses retailers and choose from an ever-growing range of designer frames and lenses in order to get the latest look.

More designers are adding sunglasses to their collections, as demand increases from a savvy market who knows what it wants and is prepared to pay for the designer label.

Tom Ford sunglasses from Sunglasses Direct

At Sunglasses Direct, we have a range of Tom Ford sunglasses to suit every taste. We also stock glasses by designers including Ray Ban, Jimmy Choo, Police, Chanel and many more.

Take a look at our website now to find your next pair of designer sunglasses, or call us on 0115 958 2888 or email [email protected] to find out more.

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Designer sunglasses – head to toe in Jimmy Choo

Jimmy Choo designer sunglasses are becoming as popular as his shoes.

Jimmy Choo has a deserved reputation as an outstanding footwear designer and has legions of fans across the world. A designer who can see form, function and flair in shoes has the perfect qualities to design a range of beautiful designer sunglasses.

New designer sunglasses

We all like to wear beautiful things, and sunglasses and accessories are now a major part of the fashion market. Once we’ve found a designer we like, it’s only natural to choose their accessories as well as their clothes.

Some high street designers offer a wide range of clothes, accessories and more. When you get to the higher end of the designer market, however, labels are choosy and brand-conscious, only adding to their range when they are sure the market is right and that they can produce a collection that they are happy to put their name to.

The designer sunglasses sector is one that designers are happy to pay attention to. Everyone wants beautiful sunglasses, celebrities will often only wear designer sunglasses, and then fans want to replicate their look.

Jimmy Choo designer sunglasses

With his shoe collection, Jimmy Choo inspires his customers and fans alike. Beautifully constructed, often quirky and never dull, these are fully-designed shoes, made with the best quality materials and skills in order to produce a fabulous finished product.

The same goes for Jimmy Choo sunglasses. Not just a replica of other designer eyewear, Jimmy Choo sunglasses are infused with design appeal, guaranteed to get you noticed. His styles vary from classic retro looks with a twist, to ultra-modern, diamante-studded opulence.

Jimmy Choo designer sunglasses may not be for the faint-hearted, but if you are looking for designer sunglasses with a difference, the shoe designer is a good place to start.

Jimmy Choo at Sunglasses Direct

If you’re lucky enough to own a pair of Jimmy Choo shoes, why not complement them with a fabulous pair of his designer sunglasses?

If the shoes are out of your price range, then take a look at the sunglasses range available at Sunglasses Direct. We offer a number of styles that will help you to keep ahead of the crowd. Browse and buy online, or call us on 0115 958 2888, or email [email protected].

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Designer sunglasses – the Police look

Police designer sunglasses are extremely popular – get the look at Sunglasses Direct.

Police designer sunglasses are, for some, the ultimate in cool sunglasses design. With fans like David Beckham, it’s clear that Police knows its stuff when it comes to designing sunglasses with real street appeal.

Police – designer sunglasses for all

The great thing about Police sunglasses is that styles work for both men and women. These are sunglasses for people on the go, who need proper sun protection, but also want to look good.

Police styles have a sportier, more informal look, and that’s the secret of the brand’s success. If you like the edgier, wrap-around look, then Police sunglasses are for you. With their subtle branding and excellent manufacture, you know you’re getting value for money.

Fans of Police designer sunglasses

All designer labels have their aficionados, and Police is no exception. The design effort that goes into producing a pair of Police designer sunglasses is evident when you look at them.

Not only is the look of the glasses a key consideration; the feel, weight and comfort of the finished product is just as important. After all, what’s the point of spending money on glasses that aren’t comfortable to wear?

The Police range of designer sunglasses gets this balance just right, which is why so many people are fans of their unisex looks. Notable celebrity fans include David Beckham and George Clooney, who are trendsetters in their own right, showing that you can mix Police sunglasses with formal suits or shorts and t-shirts and still have the cool factor you’re looking for.

Designer sunglasses at Sunglasses Direct

If you’re looking for sunglasses by Police, Chanel, Tom Ford, Ray Ban, Jimmy Choo and more, you can find your ideal pair of designer sunglasses at Sunglasses Direct. We specialise in selling genuine designer sunglasses from all the top labels, giving you real choice and quality when it comes to your next pair of sunglasses.

We’ve made it easy for you to browse our range of products, and to order online, although some brands may have to be ordered over the phone. Just call us on 0115 958 2888 or email [email protected] if you find a pair of designer sunglasses that can’t be bought online, or if you have any questions about our stock or our service.

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Sunglasses for Protection and Posing!

Sunglasses are necessary to protect your eyes as well as to help you strike the perfect pose! And some health experts are saying sunglasses could help you before you step onto the beach – by helping you overcome jet lag.

Sunglasses, especially designer sunglasses are the must-have accessory through the summer months. And many of us start thinking about investing in a pair when the sun starts to shine or if we’re about to jet off somewhere hot. But research shows that sunglasses could be more than just good for your looks, they can be good for your well being too.

Sunglasses – Plane Sailing

According to leading sleep experts, wearing sunglasses in the last stages of an overnight flight makes perfect sense. If you’re Bono or Posh Spice, chances are you’ll be wearing shades 24-7, regardless of where you are and if the sun is out.

But for anyone on an overnight flight, the sunglasses can help you beat jet lag if you wear them on the plane and keep them on for the first few hours when you land. The advice is the result of research by Chris Idzikowski, the director of the Edinburgh Sleep Centre.

He also recommended that planes change the light on-board to help the passengers’ body clocks adjust to the time zone leaps. Just changing your watch to the destination time and trying to stay awake simply doesn’t help jet lag. Chris Idzikowski says jet lag is a physical response, that demands more than a “mind over matter” solution.

Put Your Glasses on!

And if you’re going to wear sunglasses to help you beat jetlag, you may as well make sure they are stylish sunglasses. Designer sunglasses from leading brands such as Gucci and Chanel offer timeless sophistication, so you’ll look good getting off your flight and on the beach. Chris Idzikowski has worked out that if you rise at 7am and are flying to New York, you should be exposed to light between 9pm and 11.30pm and wear their sunglasses between 11.30pm and 2am.

Sunglasses then have become one of the essential items for any holiday in the sun – not just to protect your eyes and safeguard you from dangerous ultra violet rays, and not just to ensure you look cool and chic – but to even help you beat jet lag.

Designer Sunglasses from Sunglasses Direct

Sunglasses Direct stock the leading brands of designer sunglasses at great prices. You can find a wide range of designer brands including Ray-Bans, Chanel, Prada, Versace, Tom Ford, Oakley and Roberto Cavalli sunglasses online. With free delivery to the mainland UK, why not take advantage of our great service today? Visit our site or call us on 0115 958 2888 to speak to an advisor.

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Designer Sunglasses – Arresting Styles

Designer sunglasses are effortlessly cool – and they’re pretty much compulsory when it comes to cop shows.

Designer sunglasses have always epitomized cool. And ever since the police show began on TV, wearing shades was part of the uniform. From Starsky and Hutch and Miami Vice in the eighties, Magnum PI in the nineties and CSI today – the designer sunglasses went with the badge.

But although wearing sunglasses like Ray Bans is an accepted part of any Hollywood wardrobe and film set, UK police are not expected to follow their cool American counterparts. A story in the Daily Mail revealed that police officers in Essex have been warned to take off their Ray Bans and leave their designer sunglasses at home – no matter how Hollywood they want to look.

Guilty of Looking Cool

Of course, wearing sunglasses (designer or not) is crucial in the summer months to ensure safe driving and to protect eyesight, but critics fear that the UK cops were donning their designer wear to simply look cool.

American crime shows are riddled with designer sunglasses as every cop walks coolly onto a crime scene. But perhaps designer sunglasses are more accepted in the Californian sunshine than in the more suburban surroundings of Essex.

Critics feared police wearing Ray Bans or any other kind of designer sunglasses could intimidate the public. By hiding the eyes and not being able to make eye contact, sunglasses can send out cold, threatening messages.

Sexy Stubble, Designer Sunglasses

CSI: Miami or CSI: New York may be a bit further removed from The Bill! David Caruso wouldn’t be seen dead without his shades, but Essex plods won’t be granted the same privilege. The only officers who can wear sunglasses are those who have a medical prescription or police drivers. If a police officer is wearing sunglasses, the regulations are he or she must remove them when speaking to the public.

It isn’t a new concept – sunglasses and shades have long been associated with a kind of cool, aloof image. And taking off a pair of sunglasses is a way of offering up eye contact in a non threatening way. The British army were told to remove their sunglasses when dealing with civilians in Iraq in an attempt to build trust with the local Iraqis. Eye contact is crucial in communication and building trust.

Looking sexy is not allowed for British police unlike their American counterparts (on TV at least). According to the Mail, as well as being told not to wear sunglasses, they are not allowed to use their mobiles in public or wear designer stubble!

Designer Sunglasses from Sunglasses Direct

Sunglasses Direct stock the leading brands of designer sunglasses at great prices. You can find a wide range of designer brands including Ray-Bans, Chanel, Prada, Versace, Tom Ford, Oakley and Roberto Cavalli sunglasses online. With free delivery to the mainland UK, why not take advantage of our great service today? Visit our site or call us on 0115 958 2888 to speak to an advisor.

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Designer Sunglasses – Hot Summer Trends

Designer sunglasses are hot this summer with new ranges from Chanel, Police, Ray Ban, Oakley, Dolce and Gabbana, Tom Ford and many more must-have brands.

Designer sunglasses are always hot property, associated with celebrities, glamour and effortless cool. David Beckham, Angelina Jolie, George Clooney – they just ooze easy style. And these celebrities are often spotted wearing the big designer names, such as Police, Chanel or Ray Ban sunglasses.

Designer Sunglasses – On Trend

Designer sunglasses feature heavily on the fashion catwalks in spring and summer as the world shakes off its winter and autumn wardrobe and gets ready for some serious sun. It’s possible to find designer sunglasses to suit every style and taste, from the preppy college student look to the wide-boy style for men, and sexy metallic to luxurious lacing for women.

The designer sunglasses on offer are eclectic, ensuring no matter how quirky your style, you’ll find the right pair of sunglasses to match – from graduated tints to large frames and round eyes to cat’s eyes.

Ray Ban – A Timeless Classic

One designer sunglasses brand that appeals to both sexes is the classic Ray Ban. Ray Ban designer sunglasses are one of the biggest selling names in fashion. Ray Ban designed the classic Aviator and Wayfarer sunglasses over fifty years ago, and the style has become an enduring classic, loved by men and women.

The Ray Ban designer ranges stay true to their classic shape and lines, but can combine classic metal with modern plastic. If you’re looking for designer sunglasses that will always be in season, the Ray Ban brand is a safe pair of hands.

Designer Sunglasses for your Lifestyle

The kind of designer sunglasses that appeal to you will depend on your lifestyle and outlook. Chanel may suit the sophisticated shopper, Ray Ban have an edge of adventure associated with the Aviator and Wayfarer styles, and Oakley is a lifestyle brand for the sporty type.

Oakley designer sunglasses are loved by surfers, skaters and skiers for their wrap-around style and the high tech frames that stay close to your face – suited for extreme sport.

Brands like Police have a slightly macho, action edge, associated with the likes of Antonio Banderas and Angelina Jolie. But for the woman who likes a more feminine edge, plastic will continue to dominate 2009 with Chanel’s designer sunglasses mixing plastics and metal, loved by celebrities such as Eva Longoria Parker.

Or for those who love vintage fashion, you can always rely on Gucci to offer the ultimate designer sunglasses, with the trademark gold trims.

Designer Sunglasses from Sunglasses Direct

Sunglasses Direct stock the leading brands of designer sunglasses at great prices. You can find a wide range of designer brands including Ray-Bans, Chanel, Prada, Versace, Tom Ford, Oakley and Roberto Cavalli sunglasses online. With free delivery to the mainland UK, why not take advantage of our great service today? Visit our site or call us on 0115 958 2888 to speak to an advisor.