Ray Ban is the world’s biggest selling brand of sunglasses, selling over 20 million frames per year.
Ray Ban started its massively successful brand over 70 years ago in 1937, when Lieutenant John MacCready returned from a balloon trip to find his eyes had been damaged by the intense sunlight, and decided that he would approach the successful Bausch & Lomb optical manufacturer to come up with a prototype of a well designed, and protective pair of sunglasses.
They came up with a frame that provided excellent vision even in the brightest sunlight, with glass lenses that cut out infrared and ultraviolet rays. The prototype was then adopted by the Air Force and Bausch & Lomb became the Army’s supplier throughout the war for protective eyewear.
Over the years many high-class celebrities and icons such as, Audrey Hepburn, Tom Cruise, Will Smith, Britney Spears, Brad Pitt, Micheal Jackson and even Barack Obama has worn Ray Ban sunglasses more recently. None of these celebrities have been paid by Ray Ban to wear these sunglasses, they chose to wear Ray Ban off their own back and pay for them out of their own money.
Ray Ban as a brand has created an aura of style around their sunglasses that make the icons of the music and film world wear their styles!
The late Michael Jackson throughout his vast musical career wore the iconic-mirrored large aviator Ray Ban 3025. This frame was a trade -mark look for Micheal Jackson and is still available today from Ray Ban.
In 2004 Ray Ban became sponsors of the BAR Honda Formula One team. The Ray Ban logo is featured on the helmets of the famous race drivers Jenson Button and Rubens Barrichello, providing some high profile advertising for the brand.
In was also announced in 2009 that Ray Ban would continue to sponsor the Brawn GP team after the break down of the Honda Racing team. Members of the Brawn GP racing team all wear sunglasses from the current 2009 collection.
Ray Ban is constantly inventing new styles for the fashion conscious consumers, however they are also re-inventing the classical styles such as the Ray-Ban Wayfarer and the Clubmaster, which were dominant styles in the 1950’s, but Ray Ban has once again made them a must-have item for the fashion conscious!
The traditional Ray Ban Aviator has always sold well, however the outstanding success of the traditional Wayfarer in 2007/2008, brought Ray Ban’s brand back into the limelight with celebrities and the general public going mad for the frame!
This year Ray Ban has done it once again with the Clubmaster! At first critics said it would never sell as it was an old style and a very strong look, however Ray Ban have proved them wrong with the growing success of this frame.
It is set to be massive for the 2009/2010 seasons; available in several different colour options you can really tailor the sunglasses to your taste.
Ray Ban Outdoorsman RB 3407
Ray Ban Outdoorsman RB 3407 originally was launched by Ray Ban in the 1960 ‘s as an updated version of the classic ray ban Aviator.
The main difference is the pronounced brow bar which is made from plastic.
The new Ray Ban Outdoorsman is now re-named RB 3407 and is available in many new colours, from classic gold with dark green grey lenses , to silver with red bar and rose mirrored lenses.
Most of the lenses are gradient mirrored made with crystal glass. There are 2 sizes 55 mm small and 58 mm large.
Sunglasses direct stocks the ray ban Outdoorsman RB3407 and can deliver next day. Call on 01159582888 for stock availability.